Anna Hart Exceptional Homes, the Nottingham empty house super seller…
You’re ready for selling your empty house – but it just doesn’t feel like a home.
Your empty house is, or could be, exceptional – but it’s holding you back.
You want to show its true potential – but you’re short on time.
Empty House to a Home
Our empty cottage had been on the market for over a year by the time we found Anna. The traditional estate agents had lost impetus and advised that dressing it for sale was expensive & not necessary.
Anna was a breath of fresh air, she quickly homed in on the best features of the cottage and the type of buyer that it would appeal to. She furnished the property beautifully and with no input from us; bizarrely it looked bigger furnished than empty and, similar to living museum, like someone had just left the room!
We had a viewing arranged within 24 hours of the property going live, which led to a sale agreed within a week, and for the full asking price! Anna guided us through the sale process and as a result the sale was completed in just over 2 months despite Christmas in the middle. We appreciated Anna’s friendly but business like conduct throughout and we would not consider selling a house again without her input.
Clare & Jeremy Nash, Abbots Bromley
Empty house fates
Empty houses typically fall into one of two categories…
1. They sell fast for a bargain price.
2. They hang around on the market with little interest.
You want a swift sale at the best possible price – so marketing a house empty is not an option.
That’s where I come in…
Most people can’t superimpose their dream lifestyle onto a set of empty rooms. Feelings and imagination will sell your house – and that’s what I evoke. I make it easy for you too, because I take care of everything.
Making it easy
I give viewers a home that’s been styled and furnished with them (your ideal buyer) specifically in mind.
They see the dining table laid ready for guests – and imagine holding intimate dinner parties.
They see the sumptuous blanket, coffee and book at the armchair I’ve positioned to bask in the morning sunshine – and imagine Sunday mornings stretching luxuriously before them.
They see the beds that I’ve made to rival hotel luxury style – and imagine snuggling up after a day in their new home.
The Anna Hart Exceptional Homes Hand me the keys and I’ll take care of everything service.
You tell me your story. You explain your needs, your dreams, your priorities. I’ll explain how I’ll help get you there.
Bespoke Sale Strategy
I’ll create your personalised strategy to achieve your goals.
You decide to work with me to sell your home. You make a £600 (inc VAT) Marketing Investment – it costs around £1200 to put a home on the market, so we share that initial cost and are both equally invested in the process. This is not an extra payment, as it’s subtracted from your completion fee.
We agree on the steps I’ve identified to prepare your home for marketing. My concierge-style service can take care of it all for you, or we can mix and match, whatever suits you.
Full home design and makeover services to help sell your empty house
I select the perfect pieces and position them to create the look and feel that appeals to your target buyer. Furniture may be hired from me or from an interiors company, depending on the style we need.
I provide and position hired bed linen, art work, curtains and lamps, all chosen to add the finishing touches that lead your buyers to imagine their lives here.
I source items from a number of different places to create the look of a real home.
Depending on your goals, I may suggest a light refurbishment (usually decorating and replacing key carpets) which I’ll manage without you having to lift a finger.
Furniture and accessories are usually hired for 3 months – ample time for us to get an offer accepted – and comes to around £2,000 – £4,500 + VAT depending on style and quantity needed. Of course, I’ll manage all removals for you too.
I recommend leaving the home fully furnished well into the legal process, so that when buyers return for another viewing they’re greeted by the home they fell in love with.
Professional Photo Shoot
I’ll arrange for my photographer to create the “room shots” for Rightmove, plus a range of feature and lifestyle images for your brochure to evoke the emotion of life in your home. I’ll direct the shoot and my assistant and I will style each shot.
I’ll ask 101 questions to really understand what it’s like to live in your home. This goes into a brief for my professional writer to create your description. The words and language used will be chosen specifically to appeal to your identified ideal buyer, so when they read it they know that your home is the one for them.
Brochure Design & Print
My graphic designer will create a brochure designed just for your home, highlighting its best features and showcasing the lifestyle that your target buyers want.
Asking Price Recommendation
I check and verify our pricing strategy as we’re ready to go on the market, making sure we set exactly the right price to maximise your ideal buyer’s interest.
Once you’ve approved all the marketing I’ve prepared, I’ll hit “Go!”’ on Rightmove. Your home is on the market.
I’ll conduct all of your viewings, and ask you all (children and pets included!) to leave your home an hour before each viewing. I host a wonderful visit for your viewers, and you get the all-clear when it’s safe to return.
During viewings, my conversation with your buyers finds out about their situation, their motivations and their means so that when your offers come in, I can help you understand which buyer is best suited to you. I’ll negotiate to ensure we achieve the highest price possible.
You accept the best offer on your home. I’ll keep everyone communicating, make sure there are no unnecessary delays, and continue to negotiate with and encourage your buyers. I communicate with both solicitors, and your buyers at least weekly to keep things moving.
Exchange & Completion
I’ll negotiate exchange and completion dates with the other parties in your chain, and arrange to hand keys over to your buyers. At this point, your solicitor pays my 1.5% plus VAT fee (less your £600 Marketing Investment).
You move on, glass of champagne in hand, with the satisfaction of a job well done.
Before & After Empty House Makeover Gallery
Anna was recommended to me (by several people) as an estate agent that would be able to help me sell our family home after my parents had passed away. The high street agents I was working with were very dismissive, didn’t call me back or offer feedback after just the two viewings and I ended up feeling like I was bothering them.
The first time we met I instantly felt like Anna just ‘got it’. She talked me through the whole process and spent a lot of time at the house, really getting to know it and working out how best to spend a limited budget to make maximum improvements, and put a proper marketing strategy together.
I genuinely felt like Anna was a fairy godmother who had come and taken this huge, emotional burden from me, allowing me to concentrate on other things. Ultimately, the sale has meant that we can move on with our lives and start looking at buying a new, beautiful home.
It wouldn’t even occur to me to use a high street agent again. Having a bespoke service from someone who is really invested in the sale and who actually cares about the house she’s marketing turned the process from something very stressful, frustrating and upsetting to an absolute pleasure. Now the house sale has gone through I miss talking to Anna every week!
Clare & Jeremy Nash
Our empty cottage had been on the market for over a year by the time we
found Anna. The traditional estate agents had lost impetus and advised that dressing it for sale was expensive & not necessary.
Anna was a breath of fresh air, she quickly homed in on the best features of the cottage and the type of buyer that it would appeal to. Instead of trying to ignore the cottage’s downsides, Anna told us that she would acknowledge them and market the property to buyers who would not be concerned.
She furnished the property beautifully and with no input from us; bizarrely it looked bigger furnished than empty and, similar to living museum, like someone had just left the room! The description of the property that Anna wrote was where the magic really began; it gave a real feel of the life that could be lived if you were lucky enough to own this cottage. We had a viewing arranged within 24 hours of the property going live, which led to a sale agreed within a week, and for the full asking price!
Anna guided us through the sale process and as a result the sale was completed in just over 2 months despite Christmas in the middle. We appreciated Anna’s friendly but business like conduct throughout and we would not consider selling a house again without her input.
After trying two of the big high street estate agents and being disappointed with their lack of attention we decided to try something different.
Our initial apprehension in dealing with a small “new” agent were allayed within a few minutes of meeting Anna. She listened to our goals and took time to fully understand our property and the uniqueness of the area we live in. The brochures look great and her advice on house dressing was both informative and helpful. Due to a change in personal circ umstances we have sadly had to delay our potential sale, but we will look no further than Anna when we are ready to sell again.
Jag & Nicola Phullar
We saw this home on the market last year but immediately dismissed it as it was dated, empty and clearly needed a lot of work doing and as a result did not view the property.
When we saw it again recently, with updated décor and furnished, it was far more appealing and as such we decided to view the property.